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Home 2017-04-10T20:06:17+00:00

About.

INSPIRED BY GROWTH

Ruben is a full stack marketing leader with a specialty in demand generation, marketing automation, product marketing, customer acquisition and customer relationship management for B2B and B2C markets.

Are you looking to build a movement? Are you looking to leverage a digital presence to experience scaled growth? Welcome. You’re in the right place.

Work

Work Skills.

DIGITALLY LEVERAGED GROWTH

Ruben is a demand generation, user acquisition, marketing, product marketing, mobile/desktop product veteran. He has worked for startups and enterprise companies alike. Past experience includes HomeSpace (acquired by Lending Tree), Genex (acquired by Meredith Corp.), Berlitz, Spreeify, American LegalNet, Pixalate and iCharts. Ruben is a startup advisor and guest lecturer at the Loyola Marymount University School of Business. Ruben graduated from USC with a B.A. and from Loyola Marymount with an M.B.A.
01. DEMAND GENERATION.

The fundamental idea of demand generation is pulling people in instead of pushing upon them. Create a valuable experience to attract, engage and acquire new interest.

02. MARKETING AUTOMATION.

Leverage a digital eco-system to automate marketing efforts throughout the entire funnel.

03. CUSTOMER ACQUISITION.

Attract engaged and interested long-term customers who eventually become your best marketers.

04. PRODUCT MARKETING.

Leverage the right marketing mix to put the companies best foot forward to market the product offerings and larger vision.

Skill

Skills.

HANDS-ON MARKETING LEADER.

Full stack marketer, growth hacker, guerrilla marketer, product marketer, seasoned marketing executive, VP, CMO — let’s put the titles aside and get work done.
DEMAND GENERATION 95%
MARKETING AUTOMATION 98%
CUSTOMER ACQUISITION 94%
PRODUCT MARKETING 92%
DIGITAL MARKETING 93%
SEARCH ENGINE OPTIMIZATION 90%
CUSTOMER RELATIONSHIP MANAGEMENT 94%
EMAIL MARKETING 98%

FULL STACK MARKETING LEADER.

Marketing Automation: (Act-On, AgileCRM, Intercom, HubSpot, Marketo, Eloqua)

Advertising: (Facebook, Google Display Network, AdWords, DoubleClick, AdRoll, Criteo, GTM)

A/B Testing: (Optimizely, Google Optimize)

Reporting/Analytics/Attribution: (Google Analytics, Kissmetrics, MixPanel, Adobe Analytics Cloud, Doubleclick, Google Big Query)

CRM/ERP: (Salesforce, NetSuite, AgileCRM, SugarCRM, PipelineDeals, Insightly)

Web Dev: (WordPress, Unbounce, Instapage, HTML, CSS)

E-Commerce:(Shopify, Volusion, Magento)

Design: (Photoshop, XD, Sketch, Illustrator, InDesign)

Prototyping: (InvisionApp, Balsamiq)

PROJECTS

Clients.

MAKE A DIFFERENCE.

Ruben has worked with a diverse set of clients ranging from pre-product startups to world-class corporations.

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Assisted with optimizing a large scale e-commerce funnel via display advertising, A/B testing and attribution reporting.

JustFab

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Assisted with full funnel optimization including content creation, display advertising, marketing automation, email marketing, A/B testing, web development and attribution reporting.

iCharts

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Developed an entire marketing automation and demand generation eco-system including email automation, customer relationship management and customer profiling.

American Legal Net

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Worked with the Sony Crackle team to optimize display advertising acquisition efforts.

Sony Entertainment Network

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Built a B2B marketing funnel to fuel demand generation via marketing automation, product marketing and public relations.

Pixalate

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Developed an entire marketing automation and demand generation eco-system including email automation, customer relationship management and customer profiling.

Berlitz

GET IN TOUCH

Contact.

LET’S TALK.

Let’s connect. Your customers await.
ruben.dua(at)gmail(dot)com